Marketing-Cloud-Advanced-Cross-Channel Exam Paper Pdf | Marketing-Cloud-Advanced-Cross-Channel Study Plan

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 2	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 3	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 4	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 5	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 6	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 7	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q93-Q98):

NEW QUESTION # 93
To what types of objects can you do a quick send in distributed marketing, Select multiple

A. Lead
B. Contact.
C. Person account, (opportunities, Quick send message records)

Answer: A,B

NEW QUESTION # 94
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. Product
B. banner
C. Content

Answer: A,B,C

Explanation:
* Einstein Web Recommendations Scope:
Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can be displayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
* What Can Be Recommended:
A . Product: This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
B . Content: Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
C . Banner: While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
* Why A, B, and C Are Correct:
Flexibility: Einstein Web Recommendations are flexible and can be used to promote various types of assets.
Personalization: The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.

NEW QUESTION # 95
Can Social Studio's Sentiment Model be customized? 01m 05s

A. Yes, after you have loaded your Twitter certification number.
B. No, the sentiment is driven by Einstein calculations.
C. Yes, customization options are available in Admin
D. No, this is a managed service provided by only by Salesforce.

Answer: B

NEW QUESTION # 96
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. hourly
B. monthly
C. daily
D. Biweekly

Answer: D

NEW QUESTION # 97
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Sales cloud entry audience in journey builder
B. Use an api to create record in sales cloud directly from the ecom site
C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every
15 mins

Answer: A,D

Explanation:
When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:
* A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
* D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

NEW QUESTION # 98
......

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Marketing-Cloud-Advanced-Cross-Channel Exam Paper Pdf | Marketing-Cloud-Advanced-Cross-Channel Study Plan

Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Latest updated Marketing-Cloud-Advanced-Cross-Channel Exam Paper Pdf and Effective Marketing-Cloud-Advanced-Cross-Channel Study Plan & First-Grade Latest Salesforce Marketing Cloud Advanced Cross Channel Exam Papers

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q93-Q98):

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